Privacy Policy

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PRIVACY POLICY

Last Updated: March 20, 2026

This Privacy Policy describes how PAKALAVA IMPEX PRIVATE LIMITED (“Company”, “We”, “Us”, or “Our”), operating under the brand MENI, collects, uses, stores, processes, and protects your personal data when you access or use our website www.meniembraceit.com (“Service”).

By accessing or using our Service, you expressly consent to the collection and processing of your personal data in accordance with this Privacy Policy and applicable laws, including the Digital Personal Data Protection Act, 2023 (India).

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service.
Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to PAKALAVA IMPEX PRIVATE LIMITED, 2, Nehru street, 15 Velampalayam, Tiruppur, Tamilnadu, India 641652.
Cookies are small files placed on Your device containing details of Your browsing history.
Data Principal refers to You (the individual) as defined under the DPDPA, 2023.
Personal Data is any data about an individual who is identifiable by or in relation to such data.
Service refers to the Website: http://www.meniembraceit.com.
Service Provider means any person or entity who processes data on behalf of the Company (Data Processor).

ROLE AS DATA FIDUCIARY

The Company acts as a Data Fiduciary under applicable Indian data protection laws and determines the purpose and means of processing your personal data.

PERSONAL DATA WE COLLECT

While using our service, We may ask you to provide us with certain personally identifiable information, including but not limited to

Identity & Contact Data

Full Name (First, Middle, Last)
Phone Number and/or Alternate Phone number
Email Address
Shipping/Billing Address
Alternate Contact Details
Address (City, State, Pin Code)
Contact person details (for B2C/B2B/Wholesale inquiries)

Transaction Data

Purchase history
Payment details (processed via secure third-party gateways; we do not store card data)

Technical & Usage Data

IP address
Device type and browser
Pages visited and session duration
Cookies and tracking identifiers

Social Login Data (if applicable)

If You register through Google, Facebook, Instagram, X (Twitter), or LinkedIn, We may collect data already associated with those accounts (Profile, Name, Email, Activities etc.,).

PURPOSE OF DATA PROCESSING

We process your data strictly for lawful purposes, including:

Order processing and delivery
Customer support and communication
Marketing and promotional communication (with opt-out)
Website performance analysis
Fraud detection and security monitoring
Legal and regulatory compliance

We reserve the right to use anonymized or aggregated data for business analytics and strategic decisions.

LEGAL BASIS FOR PROCESSING

We process your personal data based on:

Your explicit consent
Performance of a contract (order fulfillment)
Compliance with legal obligations
Legitimate business interests, including marketing and fraud prevention

CONSENT MANAGEMENT

By using our Service, you provide free, informed, specific, and unambiguous consent
You may withdraw consent at any time by contacting us
Withdrawal may affect your ability to use certain services

DATA SHARING & DISCLOSURE

We may share your data with:

Service Providers

Logistics partners
Payment gateways
IT and analytics providers

Business Transfers

Mergers, acquisitions, restructuring

Legal Authorities

When required under applicable law

Affiliates & Partners

For business operations and marketing collaborations

We ensure that such parties are contractually bound to maintain confidentiality and data protection standards.

DATA RETENTION

We retain personal data only as long as necessary for:

Business purposes
Legal compliance
Dispute resolution

We may retain minimal data even after account deletion where legally required.

YOUR RIGHTS (UNDER INDIAN LAW)

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of data
Withdraw consent
File grievance with the Company

To exercise your rights, contact us at: support@meniembraceit.com

GRIEVANCE REDRESSAL

As required under Indian law, you may contact our Grievance Officer:

Name: Ms. Devi
Email: support@meniembraceit.com

Phone: +91-95667-13488
Response Time: The Grievance Officer will acknowledge your complaint within 48 hours and aim to resolve it within 30 days.

CROSS-BORDER DATA TRANSFER

Your data may be stored or processed outside India. By using our Service, you consent to such transfers. We ensure reasonable safeguards are implemented.

COOKIES POLICY

We use cookies to:

Enable website functionality
Improve user experience
Analyze traffic

You may disable cookies through browser settings; however, this may impact functionality.

DATA SECURITY

We implement commercially reasonable technical and organizational measures to protect your data. However, no system is completely secure, and we do not guarantee absolute security.